• Lindsay Murdoch

Coaching Models

Updated: Aug 13

Coaching through Change - A point of view


The case for coaching

Executives today are facing wide ranging, complex business issues they need to address which include: dealing with coronavirus, business start ups, mergers, performance turnarounds, IT implementations, going digital, and the like involving changes to the organisational structure and

individual careers. Key business drivers for coaching include achieving or maintaining market leadership, and business survival through change. As business coaches, we are most likely to be invited to work with executive and senior manager levels to help them deal effectively with these challenges. Read complete article.


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